VeChain announces tokenized gloves in partnership with UFC — community responds

According to an April 12 blog station from VeChain, gloves worn by UFC fighters volition soon beryllium tokenized and their identities tracked connected the VeChainThor network. 

The gloves volition incorporate VeChain near-field connection (NFC) chips that grounds combat data, proving the authenticity of each pair, the station stated. After the fight, the athletes volition “donate and springiness away" their gloves, making them into collectors’ items. The chips wrong each brace volition let a purchaser to cheque the authenticity of the point via a VeChainThor web astute contract. Fighters volition statesman wearing the gloves astatine UFC 300, which is scheduled for April 13.

VeChain UFC tokenized gloves. Source: VeChain.

In its post, VeChain claimed that the strategy volition assistance forestall fraud successful the secondary market, which is simply a communal occupation for buyers who question to ain the gloves worn during peculiar fights. The caller items usage aspects of VeChain’s ToolChain system, a supply-chain absorption strategy that immoderate enterprises usage to way items and marque definite they marque it to the intended recipient.

VeChain announced that an archetypal acceptable of 12 exclusive gloves volition beryllium fixed to “A-list” celebrities, including Joe Rogan. UFC CEO Dana White volition besides beryllium making a unrecorded presumption to denote the partnership.

On VeChain’s Reddit board, holders of the VeChainThor (VTHO) token had mixed reactions to the news. Some were excited astir the caller usage lawsuit for the network. “[W]e're going to beryllium minting rwa [real satellite asset] gloves arsenic [non-fungible tokens] each ufc event!” said pez86. Another user, VETterDaysAhead, besides saw the announcement arsenic positive, stating, “Gloves and merchandise tracking dependable great. Hoping they bash QR codification scanning connected TV for events that burns VTHO arsenic well." 🔥🔥🔥”

Related: What is VeChain, and however does it work?

But not everyone was impressed. Some users thought the caller gloves would not pain capable VTHO from transaction fees to person immoderate appreciable effect connected the price. “Hey man, that's similar a full 10 VTHO burned per year. UFC gonna topple Walmart China successful usage,” stated tkim91321 successful a sarcastic reply to different idiosyncratic who had complained astir the overhyped announcement. 

In different post, tkim91321 elaborated connected their position, asking rhetorically, “And this would pain however galore VTHO per month?” and past answering, “Nothing materially significant.”

According to Coinmarketcap data, VeThor’s marketplace headdress was implicit $283 cardinal arsenic of April 12, making it 1 of the apical 300 cryptocurrencies successful the world. In May 2022, the network’s instauration had $1.2 billion successful its treasury. In June of that year, the VeChain Foundation began its narration with UFC, entering into a $100 cardinal sponsorship woody with the mixed martial arts promotion.