Japan's Largest Airline Group ANA Launches NFT Marketplace

Japan's largest hose radical holding institution All Nippon Airways (ANA) has launched a non-fungible token (NFT) marketplace featuring aviation photography, integer collectibles and much connected the Ethereum blockchain. At launch, the marketplace supports the MetaMask wallet arsenic good arsenic payments with fiat currency via recognition card.

The marketplace, called ANA GranWhale NFT Marketplace, was released done its subsidiary ANA NEO, which focuses connected creating immersive integer experiences crossed the ANA ecosystem. The archetypal NFT postulation connected the tract volition diagnostic enactment from aviation lensman Luke Ozawa, who has been taking photographs of planes for fractional a century.

Other collections see NFTs of 2 integer 3D airplanes, including a customized Boeing 787 that the hose introduced successful 2011 and a generative creation postulation called Airbits, which features pixelated hose pilots.

"The ANA Group volition use NFT to the aviation manufacture and beforehand the concern to make caller connections with customers," the institution said successful a press release.

ANA Holdings was established successful 2013 and touts itself arsenic the largest hose radical holding institution successful Japan comprised of 69 companies including ANA and Peach Aviation. ANA NEO is besides moving connected a metaverse question acquisition called ANA Gran Whale, which volition integrate passengers' formation histories into their integer avatars.

ANA joins different airlines looking to integrate crypto concepts into their concern offerings. In March, low-cost Argentinian hose expanded its concern with NFT ticketing institution TravelX to offer each e-tickets arsenic NFTs connected the Algorand blockchain.

TravelX besides partnered with Spanish hose Air Europa successful April 2022 to motorboat a bid of NFT tickets linked to peculiar perks and events, portion Latin American crypto speech Lemon integrated TravelX onto its platform successful October 2022, allowing users to bargain and merchantability hose tickets.