Sony Rolls Out NFT-Like Feature for Storing Pictures

The Japanese electronics institution Sony has introduced a caller diagnostic that allows creators to ain “digital commencement certificates” for photographs captured with Sony cameras. The caller diagnostic mirrors the halfway concepts down NFTs and their underlying blockchain technology.

The diagnostic was announced astatine the ongoing Sony CES 2024 lawsuit successful Las Vegas. Incorporated with the Sony camera’s hardware, the diagnostic volition entail the instauration of a machine-based integer signature. Images and video captured with a Sony camera tin present beryllium uniquely tracked and verified utilizing this caller function.

The caller functionality allows photojournalists and different creators to clasp the authenticity of their content. It besides helps to combat the emergence successful heavy fakes, which involves utilizing artificial quality (AI) to manipulate images, videos, and audio to make fake and convincing outputs. Reiterating this fact, Sony Electronics’ president and COO, Neal Manowitz, said astatine the event:

“While the accelerated improvement of generative AI (Artificial Intelligence) brings caller possibilities for originative expression, it has besides led to increasing interest astir the interaction of altered oregon manipulated imagery successful journalism. The dissemination of mendacious accusation and images has real-world societal interaction that brings harm not lone to our photojournalist and quality bureau partners but to nine arsenic a whole.”

Sony added successful its announcement that the caller diagnostic volition rotation retired successful a firmware update for its Alpha 9 III, Alpha 1, and Alpha 7S III camera models this year.

Admittedly, Sony did not explicitly liken its recently introduced diagnostic to NFTs. Still, the functionality resembles that of an NFT, serving arsenic integer impervious of authenticity for an item.

Notwithstanding, Sony has antecedently shown its involvement successful NFTs by registering for a patent that enables gamers to transportation NFTs wrong the gaming verse. Time volition archer if photojournalists and different users of the diagnostic volition someway incorporated non-fungibility into the narrative.