Report: 21 Out of the Top 50 Fashion Brands Have Launched NFTs

Crypto information aggregator level CoinGecko revealed successful a caller survey that 21 of the apical 50 planetary manner brands person invested successful NFTs. The aggregator level utilized Brandirectory’s 2023 marketplace capitalization ranking and publically disposable information arsenic of contiguous to dispense its latest study. Collectibles utilized arsenic mint passes were excluded from CoinGecko’s record.

CoinGecko’s information shows that the European apparel institution Adidas tops the illustration with 12 NFT collections. Since it debuted its 30,000-piece NFT task Into the Metaverse successful 2021, Adidas has remained committed to releasing much integer collectibles to upscale its engagement successful NFTs. Among them are the ALTS NFT collection and different phygital wearables.

The footwear elephantine Nike comes 2nd connected CoinGecko’s database of manner brands with the highest fig of NFT collections. Following its acquisition of the Web3 workplace RTFKT successful December 2021, Nike began introducing NFT collections interlaced with its brand. A twelvemonth later, the footwear institution introduced its in-house hub for integer collectibles, dubbed .Swoosh. Nike presently has 9 NFT collections.

The 3rd starring manner brand, arsenic outlined by CoinGecko, is the German plan institution Puma. Since 2022, Puma has rolled retired six NFT collections. Popular among them is the GutterMelo MB.03 Sneakers, an NFT postulation launched successful collaboration with NBA subordinate LaMelo Ball and the NFT task Gutter Cat Gang.

Italian luxury marque Gucci comes 4th connected CoinGecko’s study with 5 NFT collections. Through collaborations with fashionable Web3 institution Yuga Labs and different endeavors, Gucci imprinted its fashion-themed integer footprint successful the non-fungible realm. Presently, Gucci has 5 NFT collections.

Other accepted manner brands that person embraced non-fungibility see Givenchy, Prada, Louis Vuitton, Levi’s, Tiffany & Co., Burberry, Ray-Ban, Ralph Lauren, Tommy Hilfiger, and The North Face. Nine of these brands launched lone 1 integer collection. Six of them person 2 collections.

The metric demonstrates brands’ involvement successful adopting NFTs contempt a declining engagement successful non-fungibility among users. As these manner brands usage integer collectibles to grow their selling strategies and beforehand carnal products, much brands whitethorn apt articulation the non-fungible path.