Louis Vuitton launches a series of digital trunks for its VIA customers

The iconic manner location Louis Vuitton continues to redefine luxury by launching a bid of exclusive phygital manner pieces, dubbed Via Tile Trunk. 

A miniature virtual trunk is inspired by a trunk-shaped mini cube bag, presented astatine the Spring-Summer 2024 manner amusement successful September. Designed by Nicolas Ghesquière, the originative manager of the women's collections astatine LVMH, it symbolizes Louis Vuitton’s committedness to merging integer innovation with luxury.

Limited to conscionable 200 NFTs, this bid is disposable solely for holders of items from LV's Via Treasure Trunk NFT collection, initially released successful June astatine astir $43,000 apiece. The items from the existent postulation travel with a terms tag of €6,000 apiece, keeping the barroom of luxury and rarity. 

Each NFT has a matching carnal point that volition beryllium disposable to assertion successful March 2024. Both integer and carnal trunks basal retired with stunning appearances but they disagree distinctly. The exclusive NFT boxes are designed successful achromatic and gold, portion the carnal container features LV's signature Damier pattern.

Blending carnal and digital, Louis Vuitton stays connected apical of trends successful the rapidly evolving world. The manner location besides successfully realizes its integer strategy of exploring caller technologies and launching innovative products and experiences to wow its customers.