Louis Vuitton Drops €39k High-End ‘Treasure Trunk’ NFT Collection

Highly revered manner brand, Louis Vuitton, has unveiled an all-new, high-end NFT inaugural featuring 1 of its iconic question accessories. Through the caller ‘Via’ campaign, consummate globetrotters tin acquisition a €39k Treasure Trunk NFT that volition unlock a scope of luxury benefits.

In a deviation from its past gamified attack to NFTs, Louis Vuitton volition present absorption connected a high-end usage for the technology. As a result, producing a constricted fig of integer manner accessories featuring its ‘Treasure Trunk’ scope that debuted 160 years ago. Those opting to wage the oculus watering €39k terms tag however, volition person a made-to-order carnal duplicate of the trunk, arsenic good arsenic a scope of aboriginal benefits.

To get successful connected the action, fans of the marque based successful participating regions (USA, UK, Canada, France, Japan, Australia and Germany) tin registry their involvement connected the authoritative website connected June 8. Then connected June 14, Louis Vuitton volition invitation selected candidates to entree a backstage website, earlier issuing an invitation to acquisition 1 of the NFTs connected June 16.

Louis Vuitton Looks to Retain Control by Following a ‘Web2.5’ Approach

Once successful possession of an NFT, Louis Vuitton volition enforce a ‘Soul-Bound’ presumption connected the Treasure Trunk NFTs. Essentially preventing holders from gifting oregon trading them via a secondary market. This volition let the institution to clasp a grade of power implicit the postulation and further assistance its assemblage with a level of after-care work unavailable to the decentralized model.

That said however, owning a portion of the postulation volition alteration holders to acquisition keys that volition unlock further products down the line. These keys, and their associated benefits volition past beryllium afloat tradable connected the secondary market. So, arsenic Louis Vuitton looks to restructure its NFT game, it volition unfastened a caller elite doorway into it luxury products and services.

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*All investment/financial opinions expressed by NFT Plazas are from the idiosyncratic probe and acquisition of our tract moderators and are intended arsenic acquisition worldly only. Individuals are required to afloat probe immoderate merchandise anterior to making immoderate benignant of investment.